Who Goes iGo?
There are several devices for which we recommend the iGo line: laptops, wireless phones and convergent mobile devices, PDAs, MP3 players, and digital cameras. Potential iGo customers fall into two basic categories: power users and general mobile users.
Power users have laptop power needs, along with mobile, PDA, digital camera and/or MP3 power needs. These customers have heavy business and personal travel, are limited in available time, constantly multi-task, and they need smaller devices and fewer pieces. They looking for ways to make travel less stressful. They are also early adopters, having a good understanding of innovative technology and interested in new devices that provide productivity, innovation and convenience.
General mobile users have power needs that focus on mobile telephones, PDAs, digital cameras and/or MP3 players, rather than laptop computers. Their requirements are driven by mobile telephone and other wireless and multimedia devices, and they are more likely to own desktop systems, rather than laptops.
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